Benefits to Using a Buyer’s Broker:
Expert Knowledge of the market. PMR brokers preview all available listings, research the benefits and potential pitfalls of each Manhattan property and constantly keep on top of new listings and market updates.
Expert Negotiation. PMR brokers have the experience to achieve a savings of 5 – 10% more than buyers negotiate on their own.
Loyalty. PMR brokers represent the buyer’s interest, not the seller’s.
Creativity. PMR brokers can expertly craft contract terms to benefit clients’ interests.
Personal Responsibility. PMR has a professional and fiduciary obligation to ensure high ethical standards and complete disclosure to the client. |
Disadvantages of Going it Alone:
Lack of Information. A seller’s broker answers only questions asked, often divulging little else. A seller’s broker is only interested in finding the highest priced buyer and servicing the seller.
Counter-Negotiation. Seller’s brokers are paid to negotiate against the buyer’s interests.
No Loyalty. A seller’s broker represents the owner’s interest and not the buyer’s.
Creativity. A seller’s broker negotiates the highest possible price for the seller.
Responsibility to Seller. A seller’s broker’s fiduciary responsibility is to their client. |